You also need to know details such as whether Phone Number List target customer is a car enthusiast, or if they just want a reliable car. If your typical customer just wants a car they can rely on, but you're creating content for car enthusiasts, you're Phone Number List your time. What is a buyer persona? Buyer personas outline the main characteristics of a group of customers. These features need to be applicable to a sufficiently large group of Phone Number List buyers and should not focus on details that only apply to a few. The role may include the following details about the buyer job title.
The industry they work in job responsibilities Phone Number List challenge ambition trouble interest income Consumption habits Personality Traits favorite brand how tech savvy they are the social media sites they use how much Phone Number List time they have what their typical day looks like where do they get information from The details you include may depend on your specific business. For example, someone's work life might be more relevant to a Phone Number List persona, while a B2C persona might focus more on their home life. Either way, the purpose is to get to know them on a personal level, not just about your product.
Knowing your customers well will help you Phone Number List their needs, so you're more likely to create content that resonates with them. It's also a good idea to give each character a name and find an image to represent them, so you'll Phone Number List remember that you're writing for a real person. buyer persona Gather information about your role You can gather information about a character in a number of ways. A good place to start is to talk to Phone Number List who regularly interact with your customers and therefore get to know them, such as members of your sales or customer service team.